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UOB Mobile – Experience the magic
A product much-anticipated by UOB’s customer base, the UOB Mobile app and its launch called for something truly special. With a ...
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Taking American Express Social in Singapore
TUS was challenged to create a Facebook presence for Amex Singapore to: - Drive and generate wide fan b...
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The Mercedes-Benz C-Class Agility Challenge
As part of the 2011 Mercedes-Benz C-Class Saloon launch in Singapore, Mercedes-Benz hosted the C-Class Agility Challenge – a one...
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Mercedes-Benz SLK 2011 Launch Campaign
Before Mercedes-Benz launched the 2011 SLK in Malaysia, Indonesia, Thailand and the Philippines, they challenged TUS to create a...
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Microsoft IE9, Master of the Web
This Case Study was originally published in Campaign Magazine - May 6, 2011 To demonstrate the capabilities of its new Interne...
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Microsoft Office 2010: SG <3s Microsoft
The Office 2010 campaign was one that pulled no punches. It first started with a full online launch, before moving on to Twitter, ...
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Dell Swarm
Singapore: Firstly, what’s a Swarm? Figuratively speaking, it’s 1 great PC offer, 15 buyers, 72 hours. As a “social” e-com...
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OCBC Cycle Singapore 2010/ 2011
Ready for an experience that’s all yours? In OCBC Cycle Singapore 2010, we called for participation in a mass cycling event so e...
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Thuraya Digital Revamp
To us, rebranding is never a mere facelift. With Thuraya, it was a multi-pronged strategy to help the global satellite telecommuni...
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Toshiba 25th Anniversary
As of 2010, Toshiba, a household name for quality consumer electronics, celebrated an amazing 25 years of laptop innovation. To co...
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Intel: Sponsors of Tomorrow “Rockstar Yourself”
Following six years of promoting their products, Intel was starting to take a more personal and emotional stance towards advertisi...
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Intel: Tech Therapy
While PCs continued to fly off the shelves, Intel began turning its attention to those who hadn’t bought a new PC recently in a ...
