Google Street View in Singapore

“Being at the cutting edge of new technologies, especially in a web 2.0 world, is critical for a great digitally savvy agency.”

I couldn’t agree more (well I did say it). The Upper Storey wasn’t ‘one of the first’ – but the first agency in Singapore to use Google Street View in a clients work. We implemented it to show people interested in the OCBC Cycle race, what the riders course is like at street level. And this was wrapped up with a nice promotion for KLM on the very popular Route Maps section of the OCBC Cycle site.

This wasn’t a major campaign. But it is great to bring exciting new opportunities and ideas to clients. And having it tied to the offical Google launch means we generated some nice buzz on the social aggregator via the Blogs and Twitters.