Only recently, The Upper Storey created a print/POSM campaign for MSI. What was especially heartening was how it started as a brief for a regional campaign and the subsequent decision to implement our work globally as well. It’s always a treat when we get to do a shoot, as we get complete control over every single element, instead of spending time looking through image libraries. Raymond from Capsule Productions was our lensman for the campaign.

Our DI house then added the final touches, bringing out essential visual elements as well as adding the pièce de résistance – the all new 2010 Intel Core  processor.  Here are the final images that made the cut.

Friday: Toshiba celebrates 25 years of laptop development with two great new products. The Portégé R700 and the Libretto W100. Both outstanding products, the R700 features new Intel cooling technology allowing a fully featured Core family processor to be placed in a very light, very thin, laptop. And the W100 certainly has everyone talking with it’s dual screen.

The Upper Storey developed the pan-SEA campaign mainly executed through Print. However a key component was digital activation online and through a new innovative POS initiative. I will post the material as it goes live around Asia, and we’ll post a special edition about this retail idea.

Even before we get the time to send out a post on Tech Therapy, POPSOP has already done a pretty good review. This campaign is still in soft launch as we have only shared to a small group. Videos are starting to pop up everywhere (Vidz, Scary Ideas, Daily Motion, Kewego, Viddler, Guba, …. ), mostly uploaded to their own server, some re-branded and some crediting the wrong agency (again), but as we know we cant control these things.

We will post a more complete background for this campaign soon.

Intel was announced a winner for ‘corporate reputation & professional services’ at the recent worldwide Effie awards. The award was given for the ‘Sponsors of Tomorrow’ campaign.

And graciously they acknowledged all their global agency partners help in bringing the campaign to life.

• Venables Bell & Partners
• Tag Worldwide
• OMD
• The Upper Storey Pte Ltd
• Bates 141 HK

For us it was great fun to put together the ‘rockstar viral’ work for India.

Intel’s Jeffrey the Robot, recently featured in a 2010 Superbowl commercial, was scripted in as one of the (minor) characters in an upcoming site we are developing. As the original Jeffrey is an actual puppet, which was unfeasible for our purposes, a three-dimensional digital version had to be created by The Upper Storey’s animation arm, Mofuro.

With the aid of reference images of Jeffrey, taken in various angles, we were able to create a faithful reproduction of the puppet. Modelling was done in Autodesk Maya, textures and mental ray shaders were developed for ‘coloring’ Jeffrey.

For the putting Jeffrey through his motions, we setup an animation rig that allows him to have a range of expressions in facial and body language.

If you own a pair of red/blue 3D/stereoscopic glasses, you can see these anaglyph images of Jeffrey in stereo format. So go on, have a look.

Jeffrey Test Animation Click to see Jeffery in action.

Today you should see the all sorts of promotion of the new 2010 Intel^® Core^TM Processor Family. But not only that, Intel has done a great job integrating with their OEM partners to ensure that consumer demand for the processor has the right support at online point of purchase. Of course the most visible version of that is the work with Dell in Asia. Look out for a whole new range of PC’s to hit the market using this great new processor technology.

The New Intel Core Processor family on Dell.com

See the full site on on Dell.com: http://bit.ly/6wCUBa

Dell Swarm - award winner for Intel & Dell

We do love awards. While we know the whole process is a game, and you have to look beyond the immediate glitz and drill into the details of the campaign – it is great for us to have some recognition of our work.

But now we know it is an even greater thrill to win an award for your client. And not just one client but two!

So this week helping Dell & Intel become joint Digital Media Brands of the year is probably one of the best pieces we have heard in 2009. And it is well deserved, it is not just an isolated campaign, they are out there pushing the boundaries in new marketing practice all the time.

We are looking forward to meeting more brands like them in 2010.

Our “Tomorrow’s Stars, Today ” site for Intel gets mentioned on Adobe’s October 2009 newsletter as an example of sites that “… should inspire and trigger some creative areas of your brain …” , courtesy of Rob Ford, founder of The FWA. Thanks Rob!

Dell Swarm is having a nice run at various award shows. Last week picking up a Bronze at the Spikes – and excitingly it picked up 3 awards at the SMA’s including the Grand Prix last night.

This is very encouraging, as this was all based on the Singapore version. The version 2.0 in Canada has major improvements and additions – so wait until we tell the world about that.

You can read more about the awards here… nothing about The Upper Storey – but hey – its only a Media agency show anyway

Our “Tomorrow’s Stars, Today” site for Intel wins Site of the Day for August 8th over at the prestigious design portal Favorite Website Awards. Yay! Thanks guys.