Our team in India has just picked up some new business from one of India’s leading general insurance companies. The work involves us developing characters for their digital platforms. We can’t reveal the client and the actual work at this stage. More to follow sometime later next month.

An entire gamut of digital initiatives for a luxury brand is next on the cards.

Watch out for this space….

-       TUS unveils website for LG Health+

-       Site covers Singapore, Malaysia, Indonesia, Philippines, Vietnam, India, Thailand

-       Aim of the site is to create awareness of new LG Health+ products

Regional – Digital marketing agency The Upper Storey has launched a new website for LG as part of its Health+ push in Asia.

Part of an integrated campaign, TUS has created the regional site http://lghealthplus.com/ to drive awareness and interest in LG’s new range of products. LG is the first consumer electronics company to design and market a comprehensive suite of home appliances aimed at helping consumers maintain healthier homes for the family household.

The main aim of the website is to build familiarity with LG’s new Health+ logo and the benefits of the products that carry the logo. The site covers the markets of Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India and Thailand.

“We believe that synergy with the main campaign is key here and have developed a campaign & assets which reflects that. We want to engage consumers with the ‘fairy tale’ story and have brought this educational content to life as much as possible,” Euan Wilcox, business director of The Upper Storey, said.

The viral video project for the new Intel Sponsors of Tomorrow campaign in India has now hit the news.

Check out about what they say on this technology… and this pretty cool campaign;