Our designer Mel sent this out to the office recently. Pretty exciting stuff, Google’s just launched a service to add web fonts to any web page. All fonts in the directory are available for use on websites under an open source license and served by Google servers.

They’re also working with developers to create a series of high quality fonts that are going to be available through this directory. It works in most browsers and is pretty easy to use. Dynamic content just got dynamic

Straight from the horse’s mouth -

“For a long time, the web has lagged print and even other electronic media in typographic sophistication. To enjoy the visual richness of diverse fonts, webmasters have resorted to workarounds such as baking text into images. Thanks to browser support for web fonts, this is rapidly changing. Web fonts, enabled by the CSS3 @font-face standard, are hosted in the cloud and sent to browsers as needed.”

Links:

Google Code blog for more of the article.

See it in action here (you might need to use Chrome to see this)

Google Font API

Just for fun – see some of our staff at this Google event (from 37 sec onwards)


Google Analytics master Class

“Being at the cutting edge of new technologies, especially in a web 2.0 world, is critical for a great digitally savvy agency.”

I couldn’t agree more (well I did say it). The Upper Storey wasn’t ‘one of the first’ – but the first agency in Singapore to use Google Street View in a clients work. We implemented it to show people interested in the OCBC Cycle race, what the riders course is like at street level. And this was wrapped up with a nice promotion for KLM on the very popular Route Maps section of the OCBC Cycle site.

This wasn’t a major campaign. But it is great to bring exciting new opportunities and ideas to clients. And having it tied to the offical Google launch means we generated some nice buzz on the social aggregator via the Blogs and Twitters.