The Making of Jeffrey

Intel’s Jeffrey the Robot, recently featured in a 2010 Superbowl commercial, was scripted in as one of the (minor) characters in an upcoming site we are developing. As the original Jeffrey is an actual puppet, which was unfeasible for our purposes, a three-dimensional digital version had to be created by The Upper Storey’s animation arm, Mofuro.

With the aid of reference images of Jeffrey, taken in various angles, we were able to create a faithful reproduction of the puppet. Modelling was done in Autodesk Maya, textures and mental ray shaders were developed for ‘coloring’ Jeffrey.

For the putting Jeffrey through his motions, we setup an animation rig that allows him to have a range of expressions in facial and body language.

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If you own a pair of red/blue 3D/stereoscopic glasses, you can see these anaglyph images of Jeffrey in stereo format. So go on, have a look.

Jeffrey Test Animation Click to see Jeffery in action.

Google Font API & Google Font Directory

Add web fonts to any web page through CSS.

Our designer Mel sent this out to the office recently. Pretty exciting stuff, Google’s just launched a service to add web fonts to any web page. All fonts in the directory are available for use on websites under an open source license and served by Google servers.

They’re also working with developers to create a series of high quality fonts that are going to be available through this directory. It works in most browsers and is pretty easy to use. Dynamic content just got dynamic :D


Straight from the horse’s mouth -

“For a long time, the web has lagged print and even other electronic media in typographic sophistication. To enjoy the visual richness of diverse fonts, webmasters have resorted to workarounds such as baking text into images. Thanks to browser support for web fonts, this is rapidly changing. Web fonts, enabled by the CSS3 @font-face standard, are hosted in the cloud and sent to browsers as needed.”

Links:

Google Code blog for more of the article.

See it in action here (you might need to use Chrome to see this)

Google Font API

Dell Swarm continues global wins

valencia-media-awardsDell Swarm has just won “Best Use of the Digital Landscape” at the Festival of Media Awards in Valencia Spain. This is a very prestigious award up against some very stiff (big spending) global competition.

I am glad it is doing the rounds, winning global awards (while we are hard at work :p)

Congratulations Stan!

Stan Lim

It gives me great pleasure to announce that Stan Lim has been promoted to Associate Creative Director of The Upper Storey.

Stan has been nothing short of an inspirational creative since day one at TUS and has been an outstanding mentor to the creative team over the last 12 months. From a business development and client service perspective, his strategic creative insights and superb execution has been instrumental in helping us secure new clients and retain existing ones.

Stan is without doubt one of the most committed and brilliant creatives I have worked with to date and it therefore gives me great pride to see him assume his new role, albeit one that comes with great responsibility and further learnings. I am confident that Stan’s creative leadership will put us in great stead to achieve all that we strive for in the years ahead.

All the best Stan, and heartiest congratulations from your family at TUS!

Fixing the “Save for Web” color shift in photoshop

Another great tip floating around the office mail.

Not sure if anyone else has noticed this problem in photoshop, but whenever I save for web, there is a color shift resulting in the end file to be slightly brighter than the colors in my PSD. This can be problematic especially when creating slices with specific color hex codes during production… there is always the possibility of your slices’ coloration being slightly different from your original PSD (had this a lot with dell swarm, where the greys refused to match up in the final site).

The Fix

After a bit of digging around, I found the solution to this here: It seems to have fixed the problem. I recommend designers to make this setting correction now if they haven’t already done so… it will solve potential problems during production in the future. I’ll even copy and paste the steps here for easier reference:

Step 1: Color Profiles

Color profiles define how Photoshop interprets the raw color data in your files. That’s right: That means they change how you see the colors. This kind of precision is great for photography and print design, but it’s got to go if we’re making a website. With no images open, go to Edit / Color Settings. We’re going to essentially turn off all this profile nonsense by changing the top drop-down to Monitor Color. Let’s uncheck “Ask When Opening” while we’re at it….from now on, when you open an image that has a color profile, Photoshop will give you a brief heads-up that we’re tossing it out.

Step 2: Proof Setup

Now, let’s go up to View / Proof Setup / Monitor RGB. This is to make sure Photoshop won’t be showing you skewed colors on your nice new profile-less images. A note, though: If you’re on a Mac/PC and want to see how an image is going to look on the other’s default gamma setting, you can come back here and test using “Windows RGB” or “Macintosh RGB.” Just remember to switch it back, or you could accidentally be designing in (shudder) PC mode.

Step 3:

After all this hard work, Photoshop still wants to sneak color profiles into your images. Most web browsers ignore them, but new Safari and Firefox builds DON’T, and IE can be set to work with them too. This can result in the weirdest cross-browser headache yet, so we need to make sure the colors we save out are sans profile. Thankfully, it’s an easy fix: Open up any image on your machine and File / Save For Web. Next to the Preset option, there’s a sneaky little arrow…click it and uncheck “Convert to sRGB.” (Note: From what I can tell, this is only the default setting in CS3)

And that’s it! Your green pear will now stop looking like a muddy pear every time you save for web.

Australian shoot

On location in Australia. For a new program all to be revealed in June/July. This is a two day film shoot in Brisbane for a new innovative online campaign. It is a great mix of sophisticated film work and innovative online/social integration.

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Of course there was time to bond with cast and crew, and what better way than footy. Seems like the whole country is football mad.
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On location – green screen shoot for new web project

We are in development of an exciting new web-based project for one of our international clients (all to be revealed in good time).

Here our Mofuro team and a TUS creative team are deeply entrenched in a two day shoot.

The project will come alive through a culmination of 3D technology, live action film and web based technologies to launch a new product globally (so it’s not Office 2010).

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50 FRESH Interactive Studio and Social Media Agency Websites

The Upper Storey gets showcased as one of the top 50 outstanding websites for digital marketing and social media agencies!

The Upper Storey Website

Social Media is at the tip of every marketer’s tongue.  But who is really the best agency to do it?

Click here for the list of the top 50 agencies.

Sony Pre-Roll

The use of video online is growing a lot. This year we have done much more video work for the web than for our old staple; DVD. Our heritage of 8 years experience with CD and DVD give us quite an advantage as broadband really starts to change the web experience. Here is a simple example of a Sony pre-roll video Mofuro has developed for a 3rd-party online media site.  We are developing a whole series of these over a 6 month period.

Acer Timeline – Online and Retail

In keeping with our mantra we are not a digital agency but more correctly, a modern agency in a digital age, we have been rolling out Retail work across Asia for Acer. In line with our Online campaign done in July – we have developed the Retail POS to help launch this exciting new Acer Timeline product. This is just a taste, for full details contact us.

Acer Timeline Hanging Mobile

Acer Timeline Hanging Mobile