http://www.theupperstorey.com/tusblog Just another WordPress weblog Wed, 04 Aug 2010 01:04:47 +0000 http://backend.userland.com/rss092 en The Certified Ethical Hacker (C|EH) is a professional certification provided by the International Council of E-Commerce Consultants (EC-Council). A hacker is a term used for someone who breaks into computer systems in order to steal or change or destroy information as a form of cyber-terrorism. To beat a hacker, one ... http://www.theupperstorey.com/tusblog/index.php/2010/08/04/tus-tech-director-is-a-certified-ethical-hacker/ Mobile phones have come a long way. So far in fact, that the inventor of the mobile phone, Mr. Martin Cooper feels that they’re getting too complicated for their own good. But somehow, this doesn’t seem to be a feeling reciprocated by the general populace. Every new technology that has ... http://www.theupperstorey.com/tusblog/index.php/2010/07/16/mobile-advertising-ushers-in-the-winds-of-change/ Only recently, The Upper Storey created a print/POSM campaign for MSI. What was especially heartening was how it started as a brief for a regional campaign and the subsequent decision to implement our work globally as well. It's always a treat when we get to do a shoot, as we get ... http://www.theupperstorey.com/tusblog/index.php/2010/07/09/on-location-for-the-msi-c-and-g-series-notebooks-shoot/ “The most basic rule of thumb is that for every site the user should be able to understand what your site is about by the information presented to them above the fold. If they have to scroll to even discover what the site is, its success is unlikely. Functionality that ... http://www.theupperstorey.com/tusblog/index.php/2010/07/02/we-do-see-things-below-the-fold/ Friday: Toshiba celebrates 25 years of laptop development with two great new products. The Portégé R700 and the Libretto W100. Both outstanding products, the R700 features new Intel cooling technology allowing a fully featured Core family processor to be placed in a very light, very thin, laptop. And the W100 ... http://www.theupperstorey.com/tusblog/index.php/2010/06/27/toshiba-25th-anniversary-launch/ Even before we get the time to send out a post on Tech Therapy, POPSOP has already done a pretty good review. This campaign is still in soft launch as we have only shared to a small group. Videos are starting to pop up everywhere (Vidz, Scary Ideas, Daily Motion, ... http://www.theupperstorey.com/tusblog/index.php/2010/06/27/intel-tech-therapy-soft-launch/ This year I have been asked to help judge the DMA awards for 2010. This is a great opportunity to see some of the best work in Asia, and get some insight from fellow judges on how they perceive the work. So I am very happy to do it, although ... http://www.theupperstorey.com/tusblog/index.php/2010/06/20/judging-digital-media-asia-awards-2010/ Microsoft announced the general availability of Office 2010 in Singapore with the 2010 IDEA JAM launch party, at *Scape Youth Park. The 2010 IDEA JAM, an launch idea that was developed from the best launch idea crowd-sourced from more than 5,000 fans on the Facebook page “Office 2010 SG Insiders”. It ... http://www.theupperstorey.com/tusblog/index.php/2010/06/15/microsoft-launches-office-2010-at-scape-youth-park/ The Upper Storey has launched a new campaign for Microsoft Singapore to help promote the key features of Internet Explorer 8. The campaign called ‘MysterIE8 Ball’ allows users to receive fun messages to foretell their future, and to potentially win cash and partner prizes. Utilising a new, specially designed Web Slice, ... http://www.theupperstorey.com/tusblog/index.php/2010/06/11/microsoft-launches-mysterie8-ball-campaign/ Intel was announced a winner for 'corporate reputation & professional services' at the recent worldwide Effie awards. The award was given for the 'Sponsors of Tomorrow' campaign. And graciously they acknowledged all their global agency partners help in bringing the campaign to life. Venables Bell & Partners Tag Worldwide OMD The Upper Storey Pte Ltd Bates ... http://www.theupperstorey.com/tusblog/index.php/2010/06/11/intel-wins-effie/