The Certified Ethical Hacker (C|EH) is a professional certification provided by the International Council of E-Commerce Consultants (EC-Council). A hacker is a term used for someone who breaks into computer systems in order to steal or change or destroy information as a form of cyber-terrorism. To beat a hacker, one needs to think like one! This is exactly what the CE|H certification teaches you. CE|H is the the world’s most advanced ethical hacking course with 26 in class modules out of a total 63 modules on everything any ethical hacker will ever want to know when they are planning to beef up the information security posture of their organization.

The goal of this course is to help one master an ethical hacking methodology that can be used in a penetration testing or ethical hacking situation. One will walk out the door with hacking skills that are highly in demand, as well as with a internationally recognized Certified Ethical Hacker certification!

To apply countermeasures, one needs to understand the anatomy of an attack. Once an attack is detected, it is necessary to comprehend the steps to counter an attack. In general there are a five phases in which an intruder advances an attack:

- Reconnaissance
- Scanning
- Gaining Access
- Maintaining Access
- Covering tracks

Watch out for this space as I would be talking about some the specific hacking methods from these phases.

This year I have been asked to help judge the DMA awards for 2010. This is a great opportunity to see some of the best work in Asia, and get some insight from fellow judges on how they perceive the work. So I am very happy to do it, although it is not something I have done since my days back in London when I was part of BIMA. Of course we hope to enter a few things too. At the DMA’s last year we won Gold and Silver (Dell and Intel) and helped Intel & Dell win joint Digital Brands of the year.

I have just finished moderating the talk “Digital Hybrid- The Future of Agency Evolvement” at ad:tech Singapore. Attendance at the event overall was good. With probably 600 to 700 people at the keynote speeches. However all panel discussions were not so well attended. It seems people are keen to hear more about indepth case studies and/or different topics.

Maybe ad:tech should crowdsource the topics for next years conference, and maybe even nominate who they want to see speaking.

Overall however the audience seemed quite interested in hearing about ‘the agency of the future’. So a big thanks to Haresh, Sally, Calvin & Anand for their insights.

At The Upper Storey we like to strive for new thinking and new ways of doing things. This is not confined to ‘digital’ or to ‘creative’ – but across everything we do. We hope (we strive) to make sure our strategy is fresh, that our technology pushes boundaries and, of course, make our ideas very new.

So it is natural that we might be considered a Non-Traditional agency, and it’s a tag we are very happy keep.

For those of you who have come via a new print ad in the Marketing Agency of the Year 2010 annual edition, please look around and get to know us better.

And to see our latest work contact me (euan.wilcox@upperstorey.com) so I can show it to you in it’s full glory.

Thank you.

Our team in India has just picked up some new business from one of India’s leading general insurance companies. The work involves us developing characters for their digital platforms. We can’t reveal the client and the actual work at this stage. More to follow sometime later next month.

An entire gamut of digital initiatives for a luxury brand is next on the cards.

Watch out for this space….

The Upper Storey has been nominated in the Top 10 for two categories in this years “Marketing Magazines Agency of the Year Awards”. This is an interesting award as it is nominated by clients and peers. It is hard to influence and thus, in the end, is a pretty fair judgment of agencies.
For TUS it is our first time in these awards – we are very happy to to make it to this list of great agencies.
Also nice was the fact we are nominated as Local Hero for both categories.

Creative Agency of the Year – Advertising for Non-Traditional Media
Finalists
* BBDO/Proximity
* Blue Interactive
* Euro RSCG
* Kinetic
* McCann Erickson
* OgilvyOne
* TBWA\Tequila
* The Upper Storey
* Tribal DDB
* XM

Local Hero Finalists
* 8RewardsRoad.com
* Kinetic
* The Upper Storey

Creative Agency of the Year – Digital Creative Services
Finalists
* 8RewardsRoad.com
* Arc Worldwide
* BBDO/Proximity
* Blue Interactive
* Kinetic
* OgilvyOne
* TBWA\Tequila
* The Upper Storey
* Tribal DDB
* XM

Local Hero Finalists
* 8RewardsRoad.com
* Kinetic
* The Upper Storey

As well reported today in Media magazines today; “The Upper Storey to handle eBay’s direct marketing in SEA”. As Marketing Interactive put it “TUS bags eBay regional biz”

Technically and correctly it is eBay’s online direct work. Specifically their regional B2B online newsletter communications.

Officially: “eBay is seeking to increase the life-time value of these customers through a direct digital communications program with focus on measurement, tracking and optimisation. The communications approach and initial design will be established by the senior team at The Upper Storey in Singapore and managed by the Studio TUS team during the year.”

This is one of a few recent clients for Studio TUS which seems to be well positioned to meet regional clients essential day-to-day digital communications needs. Studio TUS is growing fast, although it really only engages in long term, stable relationships where the clients are focus on both efficiency and communications optimisation.

About Studio TUS

Founded in 2009, Studio TUS is specifically designed to focus on the production of creative and technical assets. Situated in Kuala Lumpur it has the best mixture of cost effectiveness with creative and technical talent, with a global view, to help produce regionally superior work.

It gives me great pleasure to announce that Stan Lim has been promoted to Associate Creative Director of The Upper Storey.

Stan has been nothing short of an inspirational creative since day one at TUS and has been an outstanding mentor to the creative team over the last 12 months. From a business development and client service perspective, his strategic creative insights and superb execution has been instrumental in helping us secure new clients and retain existing ones.

Stan is without doubt one of the most committed and brilliant creatives I have worked with to date and it therefore gives me great pride to see him assume his new role, albeit one that comes with great responsibility and further learnings. I am confident that Stan’s creative leadership will put us in great stead to achieve all that we strive for in the years ahead.

All the best Stan, and heartiest congratulations from your family at TUS!

Our Intel Tomorrow Stars, Today wins greater recognition with a Bronze Award for Best Breakthrough Site and Most Outrageous / Humorous Online Ad or Campaign.

Meanwhile, the buzz from Dell Swarm continues, as we picked up a Bronze Award for Best Social Media Campaign at Asia Interactive Awards 2009.

Just for fun – see some of our staff at this Google event (from 37 sec onwards)


Google Analytics master Class