On location for the MSI C and G Series notebooks shoot
Only recently, The Upper Storey created a print/POSM campaign for MSI. What was especially heartening was how it started as a brief for a regional campaign and the subsequent decision to implement our work globally as well. It’s always a treat when we get to do a shoot, as we get complete control over every single element, instead of spending time looking through image libraries. Raymond from Capsule Productions was our lensman for the campaign.
Our DI house then added the final touches, bringing out essential visual elements as well as adding the pièce de résistance – the all new 2010 Intel Core processor. Here are the final images that made the cut.
