Microsoft launches MysterIE8 Ball campaign
The Upper Storey has launched a new campaign for Microsoft Singapore to help promote the key features of Internet Explorer 8. The campaign called ‘MysterIE8 Ball’ allows users to receive fun messages to foretell their future, and to potentially win cash and partner prizes.
Utilising a new, specially designed Web Slice, a user can shake the MysterIE8 Ball daily to win cash and prizes. In addition, the campaign will help showcase content Web Slices from Zuji and Golden Village, and Zuji travel vouchers and Golden Village tickets will be available for winners daily.
For details on how this program uses a partnership strategy to help business KPI’s, give me a call and I will run through the approach.
