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We are in development of an exciting new web-based project for one of our international clients (all to be revealed in good time).
Here our Mofuro team and a TUS creative team are deeply entrenched in a two day shoot.
The project will come alive through a culmination of 3D technology, live action film and web based technologies to launch a new product globally (so it’s not Office 2010).
Confirmation of a few rumors that were reported by Media and Marketing. Nice to know people are talking…
Singapore, 18 March 2010 – The Upper Storey has been engaged by Microsoft to develop and implement an integrated marketing campaign to drive interest and uptake of the new Microsoft Office 2010 due to launch in June 2010. The campaign will cover extensive use of social media, online communications, data capture, various events and planning across paid media in conjunction with the existing media buying agency, Universal McCann.
The campaign will focus on driving trial of the new product features within Office 2010, and purchase through existing retail channels. The Upper Storey will engage traditional media, events and newer online and social media thinking. The agency will also work very closely with Microsoft’s incumbent PR agency, Edelman, to ensure tight integration with online and traditional media relations activities.
The win confirms The Upper Storey as a new breed of ‘digitally ready’ agencies in Asia capable of strategic thinking across all channels and able to embrace new thinking in engaging consumers.
Haresh Khoobchandani, Senior Director, Business & Marketing Organisation, Microsoft Singapore said: “The way our customers engage with us has changed tremendously. Microsoft has embraced digital and the need to connect with our audiences both offline and online in a big way. We continue to drive discipline in measurement and impact, but are always open to breakthrough ideas. The Upper Storey brought to us fresh ideas to achieve this along with comprehensive planning capabilities to help impact the total business opportunity”.
Prakash Kamdar, Managing Director, The Upper Storey said: “We are very happy to be working with Microsoft on this project. They bring a discipline and willingness to embrace new thinking which will make this a great project for us, and a real testament to the effectiveness of digital programs with a disciplined marketing framework”.
The Upper Storey (TUS) and Mofuro (a division of The Upper Storey) has combined the best of touch screen technology with easy to use content management system (CMS) to help develop a long term application to communicate all of CapitaLand’s property and financial assets across the globe. This forward looking technology driven form of storytelling enables CapitaLand to showcase their global footprint through rich media assets. This is in line with their overall attitude to business and business opportunities.
CapitaLand is one of Asia’s largest real estate companies, with operations spanning more than 110 cities in over 20 countries across Asia Pacific and Europe.
The system comprised three of the latest LG 65” LED TV’s fitted with the newest infrared touch technology from TouchKit. Each TV is controlled with an individual PC and can operate as standalone demonstration on one screen or as a united presentation mode using all 3 combined screens.
Touch screen systems such as this are part of a wide range of technologies which are expanding the content delivery and engagement opportunities for businesses with an audience. These technologies are continually blurring the line between online and offline digital platforms for a variety of applications now being widely adopted for marketing and communications.
Prakash Kamdar, Managing Director of The Upper Storey & Mofuro said: “The Upper Storey and Mofuro have a long history of jointly developing high quality engaging content, and in 2009 has expanded into delivery of that content on different platforms. This is part of the history of pushing boundaries at TUS, and it is paying off for our clients”.
About Mofuro
Founded in 2005, Mofuro is a specialist agency focused on Motion Graphics, 3D and Experience Design. Mofuro has a strong track record in creating award-winning motion graphics and realtime 3D virtual destinations for product visualisation/demonstration, interactive, digital entertainment, computer aided training and VR applications. The unit is currently researching and creating machine sensing techniques to benefit artistic, commercial and educational applications. This includes include areas such as augmented reality, voice/handwriting and gesture recognition, touch computing, computer vision, and information visualization. Its clients include Nokia, Sony, Intel & Dell.
See the 2009 show reel.
“This month, The Upper Storey proudly launches a revamped corporate website for Thuraya Telecommunications. The CMS-driven website communicates Thuraya’s new corporate identity and speaks to its business customers, touching all verticals.
While there is a slight focus on the brand’s hero product, Thuraya XT the world’s toughest satellite phone there is also an in-depth showcase of Thuraya’s extensive list of products and services. The highlight of the former initiative is a Thuraya XT 3D demo developed by Mofuro, The Upper Storey’s motion graphics team.
And because part of the site’s KPI is to help drive sales on Thuraya products, convenient options to contact Thuraya and its distributors are made available through a custom-built store locator tool and simple web forms on all pages. The site was of course, built with a foolproof backend CMS interface to support updates in the long term.
This is only the beginning of our work with Thuraya. Stay tuned for the extranet and more 3D demos!”
Danielle Chong, Senior Account Manager.
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