Over the past few years we have seen the rise of sites incorporating 3D interfaces and graphics. While browsers were always slower than programs running natively on desktops, faster CPUs created opportunities for web creatives and developers to use 3D.

Up to a few years ago, if you wished to do real-time rendering with full textures inside a browser, you would probably have had to go with Java. But for some time now, Adobe Flash has been capable of more than decent 3D engine rendering. With Flash Player 9 and Actionscript 3, we’ve seen a substantially improved speed of execution within the player, making possible the creation of great looking 3D websites, at least in most cases.

Development of 3D websites in Flash is made easy due to a few very good 3D engines such as Papervision3D, Away3D and Sandy3D. All of them are free, and have a good number of tutorials and examples. The Flash community is always very supportive, so even if you can’t find an example, the mailing lists of these 3D engines would get you sorted out very quickly.

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• New office, Studio TUS, set up in Kuala Lumpur
• Cost effectiveness enhanced while retaining high level of creativity
• Better placed to serve current clients and develop business in Malaysia and the region

Thursday, 28 May 2009 – Digital Agency The Upper Storey announced today the establishment of their new office in the Mid Valley area of Kuala Lumpur, Malaysia. The new unit will provide support to the Singapore office, as well as bring its unique brand of digital creativity to clients in Malaysia.

For the full story you can see the Marketing Interactive site.

Today, with the changes in global business, an agency needs to be able to offer cost effect solutions. But in the creative services area the challenges of off-shoring creative work, and fast-turnaround technical projects, is not exactly and easy task. My first experiences of this were in London trying to offshore creative assets to India in 1999.

After our analysis of costs and looking at the skilled talent pool, Malaysia comes up as a great option. It is also easier to manage and more flexible for clients. The creative talent and level of technical expertise, while smaller in absolute numbers, comes closer to the mindset and standards we want to set as an agency.

Of course beyond the service of our Singapore clients, we are acutely aware of the much larger market over the border. Any agency with the ambitions similar to TUS knows we need to expand into more markets. Malaysia is a great first step.

It is relatively easy to open an office – our work now is to make is to fashion it into an outfit that delivers on our objectives to help our work with large regional clients. And then in parallel help us open discussions with great brands in Malaysia.