Here are some shots from the video shoot for the Upper Storey website, mostly taken from my position in the director’s chair behind the camera. Big thanks to Fiona for hair and makeup, Catherine for styling, and the crew at Studio at 3rd Ave. for all their help. Extra big thanks to Huibin for being so unfazingly optimistic and resourceful, pulling this whole thing off a week before Christmas.

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We can’t help everyone, but everyone can help someone.
Dr. Loretta Scott

At The Upper Storey, we aren’t just strictly business. In fact, we believe in sharing what we can with the less privileged – which is why we were more than happy to visit Sunlove Home in Buangkok.

On finding out that a date was set for the visit, we went shopping for some daily staples. Biscuits, instant drinks, beans and more. Just a little something from the heart which we hoped would go a long way, after our day there was done.

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It is common knowledge that redesigning a logo is not an easy task. You start grabbing a pencil wondering where to begin and all of a sudden you find yourself in the midst of a dilemma, with open-ended questions such as what the company ‘really’ is, where did it come from, where is it going, who you are, is there intelligent life in the outer space, is there a god and so on.

After all, one logo is a little key piece –or THE little key piece- that brings it all together. It is the single graphic element that orchestrates the concerto of branding. It’s all about the core essence of an abstract idea, how it is represented and how it is perceived. Try to convey too many things in it and you’re done; don’t say anything at all and you’re done as well!

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