Case In Point
Toshiba 25th Anniversary launch
Friday: Toshiba celebrates 25 years of laptop development with two great new products. The Portégé R700 and the Libretto W100. Both outstanding products, the R700 features new Intel cooling technology allowing a fully featured Core family processor to be placed in a very light, very thin, laptop. And the W100 certainly has everyone talking with it’s dual screen.
The Upper Storey developed the pan-SEA campaign mainly executed through Print. However a key component was digital activation online and through a new innovative POS initiative. I will post the material as it goes live around Asia, and we’ll post a special edition about this retail idea.
