Thuraya Digital Revamp

To us, rebranding is never a mere facelift. With Thuraya, it was a multi-pronged strategy to help the global satellite telecommunications player regain its leadership position.

To win back corporations that used to rely on its business-critical and life-saving communication solutions, we formulated a plan to regain their interest. 3D technology was employed to showcase Thuraya’s mobile phone range online, followed by the addition of a new e-commerce capability – all of which were proven to raise its sales figures.

At the same time, the consistent modern voice and design were applied across all forms of Thuraya’s communications with their partners and employees, further enhancing the confidence of all its stakeholders.