The connected world of Windows Live
With a userbase of several hundred millions worldwide, Microsoft’s Windows Live family of services is wildly popular, to say the least. To thank these loyal customers and to introduce the magic of Windows Live to even more people across South East Asia, Microsoft, in conjunction with TUS, launched four online campaigns over the past few months. Each campaign featured a tie-up with an exclusive partner and urged the users to complete certain tasks using one or more products from the Windows Live family in order to stand a chance to win exciting prizes.
The Katy Perry and X-Men contests were aimed at bringing forth the exciting new feature in Hotmail; Office Web Apps (OWA). With OWA, one doesn’t need to own a copy of an Office suite any more as they can edit the documents from within the browser window itself, inside Hotmail. The Red Bull Speed Street campaign was purely a Hotmail branded one and the HARRY POTTER AND THE DEATHLY HALLOWS™ – PART 2 campaign featured an innovative use of Windows Live Messenger to guide the user in his/her journey towards the final destination.
Across the campaigns, one thread ran through. The sheer simplicity of interoperability and connectivity that the different elements within the Windows Live family offers. Judging by the overwhelming number of responses that we received for each of these campaigns, it appears that the users are just as excited about these amazing services as we are.
