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  • UX trends 2012

    In short: 1. Responsive design 2. Gesture controls 3. Longer page content 4. Floating menus Device influence Smart phone penetration is still on a rise. In Singapore, smart phone penetration is at 72% as of April 2011, 3rd...

    Posted by | January 17, 2012 | P.O.V. & Thinking | Like | No comments

  • eDM best practices in improving user experience

    Hi [name], eDMs have been around since the start email and yet we sometimes get complacent. Sending eDMs isn't quite the same as you would go about sending an email to your friends. Language aside, there's a bunch of technical diffe...

    Posted by | September 1, 2011 | P.O.V. & Thinking | Like | No comments

  • Nice doing business with you…

    Facebook apps have been a  popular campaign platform for awhile now. And as we start churning our these fb campaigns, it's worth while keeping ourselves in check from time to time. Here I look at a common fb app implementation and ref...

    Posted by | August 22, 2011 | P.O.V. & Thinking | Like | No comments

  • New site for NOL

    www.nol.com.sg The 2nd of the 4 NOL Group websites that TUS has revamped is for the holding company, Neptune Orient Lines (NOL). The goal was to present key information upfront with a strong brand look-and-feel and consistent link...

    Posted by | May 28, 2011 | Client Work | Like | No comments

  • No fingers in my tea please.

    Looking at the products below, what do you think would have been the thinking behind the design? I doubt anyone would find the left teacup as useful as the one on the right. Unless you happen to like finger flavored tea. Or ...

    Posted by | September 22, 2010 | P.O.V. & Thinking | Like | No comments

  • We do see things below the fold

    “The most basic rule of thumb is that for every site the user should be able to understand what your site is about by the information presented to them above the fold. If they have to scroll to even discover what the site is, its suc...

    Posted by | July 2, 2010 | P.O.V. & Thinking | Like | No comments