Way back when I was doing communications studies, we were all taught about the magic bullet theory - a model suggesting that an intended message is directly received and wholly accepted by the receiver. The lesson at the end of the day...
Taking American Express Social in Singapore
TUS was challenged to create a Facebook presence for Amex Singapore to: - Drive and generate wide fan base - Create engagement between fans and the brand - Me...
8 Big Digital Trends in the Year of the Dragon
So, 2012 has finally arrived. Apart from worrying if the Mayans were indeed accurate about the date of the Apocalypse (if they were, I suppose everything I have to say in this article should not matter and we should be mo...
It is never popular, and mostly misunderstood, for a person to point out when the world is in a bubble. It is natural and common occurrence for humans to allow this to happen and something much talked about in financial circles. I clea...
Adtech Singapore – Social Commerce
During Adtech Singapore 2011 I will be talking about Social Commerce and our experience with Dell Swarm over the last 2+ years. That talk is a cut down version of the topics I discuss in this article on Corridor Conversations: Social C...
The connected world of Windows Live
With a userbase of several hundred millions worldwide, Microsoft's Windows Live family of services is wildly popular, to say the least. To thank these loyal customers and to introduce the magic of Windows Live to even more people acros...
This week Dell Swarm kicked off in the UK with a soft launch built mainly for testing. The first product is the Dell Streak 5 Android Tablet for only £199.50. Dell Swarm has now had a long history. This is actually the 5th genera...
Hennessy Malaysia launches new Facebook applications
Always wondered how it feels like to party VIP style? As a fan of Hennessy Malaysia, you can stand a chance to win a private party hosted at the hottest venues and paid for by Hennessy. You and your 9 friends will have your own persona...
Facebook releases new Send Button
Facebook launched a new Send Button. The Send Button allows your users to easily send your content to their friends. With this button we would not need to develop our custom share through email form and script. When users click on...
Media Innovations Forum in Dubai
This week I presented at the Media Innovations Forum in Dubai. I was joined by three other speakers for the daylong session. Overall I presented our thoughts on Social Media and in what ways we have best captured people attention using...
