Media Innovations Forum in Dubai
This week I presented at the Media Innovations Forum in Dubai. I was joined by three other speakers for the daylong session. Overall I presented our thoughts on Social Media and in what ways we have best captured people attention using...
Looking at the products below, what do you think would have been the thinking behind the design? I doubt anyone would find the left teacup as useful as the one on the right. Unless you happen to like finger flavored tea. Or ...
Mobile advertising ushers in the winds of change
Mobile phones have come a long way. So far in fact, that the inventor of the mobile phone, Mr. Martin Cooper feels that they’re getting too complicated for their own good. But somehow, this doesn’t seem to be a feeling reciprocated...
We do see things below the fold
“The most basic rule of thumb is that for every site the user should be able to understand what your site is about by the information presented to them above the fold. If they have to scroll to even discover what the site is, its suc...
Came across an interesting post on Adweek a couple of days ago about how some agencies were shaping their creative leadership in reaction to 'increasingly flatter structures at agencies'. Some points covered were how the current CCO's ...
Can Asian Digital shops lead client brand strategy?
In this article - which was a reaction to an original post on Adweek - I argued that I do not think there is any digital shop in Asia which can lead Brand Strategy (for large scale multinational companies). This got some heated reac...
And yet we hear so much that it is ‘new’. Even the “web” is 15 years old and as Heidi Klum might say on Project Runway – “that is like dog years”. Born during the Cold War need to have a technology edge, in the days wh...
Re: Clients Unimpressed with Agencies’ Digital
Re: Clients Unimpressed with Agencies’ Digital Pardon the baby analogy (just became a first time father last month) but say your newborn makes a wheezing sound when drinking his milk. Are you likely to see your family general ...
I was happy to host Day Two of the Social Media World Forum Asia in Singapore last week. Overall we don’t spend much time at conferences – preferring to do the work that will be talked about in future. But some great contacts were...
[caption id="attachment_61" align="aligncenter" width="300" caption="Facebook Lite versus Twitter"][/caption] Facebook Lite is a very smart move by Facebook to consolidate an ever-growing social networking captive audience to a sing...
