• More than just Fire and Gas Detectors

    An international leader in safety technology for more than 120 years, Dräger has an extensive portfolio of gas and flame detection devices. Using an integrated systems approach, Dräger has the expertise and complete offering of qu...

    Posted by | June 7, 2011 | Client Work | Like | No comments

  • See smart come to life

    One of the biggest launches by Intel this year hits The Upper Storey. A project which took 6 months to complete, we present you the 2nd generation Intel Core Processor – See smart come to life campaign. A slew of deliverables were de...

    Posted by | March 13, 2011 | Client Work | Like | No comments

  • Intel Tech Therapy soft launch

    Even before we get the time to send out a post on Tech Therapy, POPSOP has already done a pretty good review. This campaign is still in soft launch as we have only shared to a small group. Videos are starting to pop up everywhere (Vidz...

    Posted by | June 26, 2010 | Client Work | Like | No comments

  • The Making of Jeffrey

    Intel's Jeffrey the Robot, recently featured in a 2010 Superbowl commercial, was scripted in as one of the (minor) characters in an upcoming site we are developing. As the original Jeffrey is an actual puppet, which was unfeasible for ...

    Posted by | June 2, 2010 | Design & Creative | Like | No comments

  • National Heritage Board goes 360 VR

    The National Heritage Board has started to release the online versions of the exhibitions they curate here in Singapore. These are photographed 360 degree navigatable microsites which can be used for reference as a long term asset. ...

    Posted by | April 21, 2010 | Client Work | Like | No comments

  • On location – green screen shoot for new web project

    We are in development of an exciting new web-based project for one of our international clients (all to be revealed in good time). Here our Mofuro team and a TUS creative team are deeply entrenched in a two day shoot. The project wil...

    Posted by | March 28, 2010 | Design & Creative | Like | No comments

  • New corporate website for Thuraya Telecommunications

    "This month, The Upper Storey proudly launches a revamped corporate website for Thuraya Telecommunications.  The CMS-driven website communicates Thuraya's new corporate identity and speaks to its business customers, touching all verti...

    Posted by | March 10, 2010 | Client Work | Like | No comments

  • Mofuro (The Upper Storey) launches a touch screen display system for CapitaLand

    Mofuro (a division of The Upper Storey) develops large touch screen display The work showcases CapitaLand assets across the globe to investors and corporate clients The work is a combination of a bespoke backend CMS for display...

    Posted by | March 4, 2010 | Client Work | Like | No comments

  • Touch Screen interface in development

    Last night we were doing some touch screen development testing for a new client. It is a great new project aimed at telling the corporate story to investors. For now it is under wraps, but all will be revealed in February. Most of the ...

    Posted by | January 27, 2010 | Design & Creative | Like | No comments

  • The new 2010 Intel Core processor family launch

    Today you should see the all sorts of promotion of the new 2010 Intel® CoreTM Processor Family. But not only that, Intel has done a great job integrating with their OEM partners to ensure that consumer demand for the processor has the...

    Posted by | January 8, 2010 | Client Work | Like | No comments