This June I will be giving a talk at AdTech. The program mentions it is about 'Swarm', but in fact it has wider implications and scope than that. My joint talk with Damien Cummings of Dell will be more focused on Social Commerce and Gr...
New Year, New Win – TUS Malaysia appointed as Hennessy Malaysia’s digital agency
Starting 2011 with a new Client joining The Upper Storey’s portfolio is a good start especially for Malaysia office. The Upper Storey Malaysia is very excited to be appointed as Hennessy Malaysia’s digital agency as alcohol marketi...
Web development for Kotak Life Insurance in India
"The Upper Storey scoops web development for Kotak Life Insurance in India" You can read the full story by Benjamin Li on the Campaign website: http://bit.ly/cOjLaG along with any comments. However if you do not have the subscript...
Intel Tech Therapy soft launch
Even before we get the time to send out a post on Tech Therapy, POPSOP has already done a pretty good review. This campaign is still in soft launch as we have only shared to a small group. Videos are starting to pop up everywhere (Vidz...
I have just finished moderating the talk "Digital Hybrid- The Future of Agency Evolvement" at ad:tech Singapore. Attendance at the event overall was good. With probably 600 to 700 people at the keynote speeches. However all panel disc...
eBay gets down to work with Studio TUS
As well reported today in Media magazines today; "The Upper Storey to handle eBay's direct marketing in SEA". As Marketing Interactive put it "TUS bags eBay regional biz" Technically and correctly it is eBay's online direct work. Spec...
I would not be saying “Invading Asia” as a heading, but I would be happy to talk about making a home here – especially in Singapore. But despite the heading, some of the things they quoted in this article are certainty a reflecti...
The viral video project for the new Intel Sponsors of Tomorrow campaign in India has now hit the news. Check out about what they say on this technology… and this pretty cool campaign; ...
Welcome to the launch of The Upper Storey Blog
Let me first start by saying my colleagues are well aware that I’m less of a writer than I am a speaker. Nevertheless, having been given the privilege of writing the foreword address by virtue of my being a founding member of the...
