One of the biggest launches by Intel this year hits The Upper Storey. A project which took 6 months to complete, we present you the 2nd generation Intel Core Processor – See smart come to life campaign. A slew of deliverables were de...
Intel: Sponsors of Tomorrow “Rockstar Yourself”
Following six years of promoting their products, Intel was starting to take a more personal and emotional stance towards advertising. To bring their Sponsors of Tomorrow message to greater life, we created a viral campaign. Looking ...
While PCs continued to fly off the shelves, Intel began turning its attention to those who hadn’t bought a new PC recently in a bid to further boost sales figures. The target audience: Australians, as studies suggested that 2 in 3 Au...
On location for the MSI C and G Series notebooks shoot
Only recently, The Upper Storey created a print/POSM campaign for MSI. What was especially heartening was how it started as a brief for a regional campaign and the subsequent decision to implement our work globally as well. It's alway...
Toshiba 25th Anniversary launch
Friday: Toshiba celebrates 25 years of laptop development with two great new products. The Portégé R700 and the Libretto W100. Both outstanding products, the R700 features new Intel cooling technology allowing a fully featured Core f...
Intel Tech Therapy soft launch
Even before we get the time to send out a post on Tech Therapy, POPSOP has already done a pretty good review. This campaign is still in soft launch as we have only shared to a small group. Videos are starting to pop up everywhere (Vidz...
Intel was announced a winner for 'corporate reputation & professional services' at the recent worldwide Effie awards. The award was given for the 'Sponsors of Tomorrow' campaign. And graciously they acknowledged all their global...
Intel's Jeffrey the Robot, recently featured in a 2010 Superbowl commercial, was scripted in as one of the (minor) characters in an upcoming site we are developing. As the original Jeffrey is an actual puppet, which was unfeasible for ...
The new 2010 Intel Core processor family launch
Today you should see the all sorts of promotion of the new 2010 Intel® CoreTM Processor Family. But not only that, Intel has done a great job integrating with their OEM partners to ensure that consumer demand for the processor has the...
Two of our clients get top Asian award
We do love awards. While we know the whole process is a game, and you have to look beyond the immediate glitz and drill into the details of the campaign - it is great for us to have some recognition of our work. But now we know ...
