See smart come to life

Posted by Siti Arbaiya | March 13, 2011 | Client Work | Like0

One of the biggest launches by Intel this year hits The Upper Storey. A project which took 6 months to complete, we present you the 2^nd generation Intel Core Processor – See smart come to life campaign. A slew of deliverables were deployed; from micro sites for both Consumer and Business, POSM, Facebook competition, animation and even a screensaver. All these across 10 markets inclusive Singapore, Malaysia, Australia, Japan, Korea, China, Hong Kong and even India.

Dell screensaver from The Upper Storey on Vimeo.